Refresh your brand and website with new branding imagery
In our digital world, having an online presence is essential for any business or brand. Your website and social media platforms are often the first point of contact for potential customers and clients, and it's crucial that they represent your brand in the best possible way.
One of the most effective ways to refresh your website and improve your branding is by using bespoke branding imagery. Viewers love to see behind the curtain - what you look like, where you operate from, what your team looks like, etc. In this blog post, we'll discuss how to refresh your website using branding images.
Hire a Professional Photographer
While you may be tempted to take photos yourself or use stock photos, I highly recommend that you hire a professional photographer ie: me! A professional photographer has the necessary equipment, experience, and expertise to create high-quality branding images that accurately represent your brand. Plus, I guide you through the entire process in order to achieve the best outcome for you and your business. I even provide you with an 18-page planning guide.
Determine Your Branding Goals
It's essential to determine your branding goals. Think about what you want your brand to convey, what kind of message you want to send, and what kind of tone you want to set. Once you have a clear idea of your branding goals, you can start thinking about the types of imagery you need to achieve them.
One of my favourite quotes is “begin with the end in mind” (Dr Stephen R Covey) and this is how I prepare my clients for a fantastic outcome.
Choose the Right Location
The location of your branding image session is important. The location should reflect your brand's personality and message. If you're a luxury brand, you may want to consider hiring a studio space, while if you're a more casual clothing brand, for example, you may opt for a more relaxed urban setting. The location should have beautiful light, be visually appealing, and reflect your brand's aesthetic.
Decide on the Style of Imagery
There are many different styles of branding images, and the one you choose will depend on your branding goals and message. For example, if you're a tech company, you may want to consider creating images that showcase your products and technology. On the other hand, if you're a lifestyle brand, you may want to create images that capture your brand's essence and lifestyle.
Incorporate Imagery into Your Website
Once you have your branding images, it's time to incorporate them into your website. Make sure you use high-quality images that are optimized for web use. Use your brand imagery strategically throughout your website, including on your homepage, product pages, and “about us” page. You can also use your images to create visual interest and break up long blocks of text.
Update Your Social Media
Finally, don't forget to update your social media platforms with your new branding images. Use your new imagery for profile pictures, and in your social media posts. Don’t forget to use them in Reels and Stories, too! Consistent branding across all your online platforms will help to reinforce your brand's message and improve your brand recognition.
In conclusion, branding images are a powerful tool that can help to refresh your online presence and improve your branding. Creating high-quality branding images that accurately represent your brand and message indicates that you are the expert in your field. Remember to work with a professional photographer, choose the right location, and use photos strategically throughout your website and social media. With a little effort and creativity, you can transform your online presence and take your brand to the next level.