5 benefits of investing in personal branding imagery
- Jen Seyderhelm
Personal branding imagery? What is that?
Let me tell you all about it!
Personal branding photography is a relatively new niche in the photography industry in Australia. I’d been seeing and hearing about it on the American photographer accounts I follow for about 2 years before it started emerging here. I was one of the first photographers in Canberra to offer branding imagery - and I just love it!!
Personal Branding Photography is all about creating imagery for entrepreneurs - YOU - to get out from behind your computer, and connect with your audience. This imagery will elevate your brand from a stock image-based online presence, to one that showcases you, your products and/or services, and what it looks like to work with you either in person or online. The images will create a more personal feeling to your brand, and will help you to create the ‘like, know, and trust’ factor with your dream clients.
This is why personal branding imagery could benefit you:
1. Storytelling
Telling your story through beautiful, professional imagery will catch the eye of your future (and existing) clients and customers. A beautiful image will stop the scroll. Once you’ve caught their attention (remember: a picture says 1000 words), they will read your caption. And then engage.
A personal branding photo session is all about you and your work in the world. You are unique. You are not a big box store that has branches all over the country. Take advantage of that and connect on a personal level with your audience.
2. Be the expert
No-one else does what you do in the way that you do it. Put yourself out there in front of your audience. As my business coach, Bec McFarland from POP Your Business says: don’t be a jerk! There are people out there looking for you! Make it easy for them to find you. Showing who you are and what you do through a customised and tailored branding imagery, will attract clients who are ready to work with you.
3. Up level your brand
Clients will take you and your business seriously if you use beautiful, consistent imagery on your website, social media platforms, printed collateral, guest podcast covers, and blogs, etc. Staying top of mind for when clients need your service can easily be achieved due to brand recognition. By using quality imagery, you build trust, recognition, and customer confidence in your brand.
4. Increase engagement
Engaging imagery on social media feeds can literally “stop the scroll”! Capture the attention of your ideal customers, and encourage them to interact with your accounts and engage with your brand.
5. Customer experience
Beautiful branding imagery can help create a consistent and appealing visual experience for your customers, improving their experience with your brand, and building customer loyalty. Your customers will start to easily identify your brand as they scroll, and will stop to engage with your page. Having consistent imagery on your website will increase their confidence in supporting you and investing in your products and/or services.
My clients can track direct RoI when using their branding imagery.
The featured image above is of Jen Seyderhelm. She is a multi-talented human. Want to learn about podcasting? She’s your person!
So, are you ready to elevate your brand and attract your dream client? I hope this inspires you to start planning for your own personal branding session.
If you have any questions, let me know!