Location! Location! Location!
I’m sure you’ve heard it all before in the real estate space, but location is actually very important!
An on-brand personal branding session is a must-have for any women-lead business owner. Before you start choosing outfits and what props to bring, let's talk about the importance of choosing the right location/s for your session.
Your location sets the tone for your session and can help to convey your brand's message. It's not just about having a pretty backdrop (although that's important too!). Your location should reflect who you are and what your business is all about.
Here are some excellent location ideas for various types of women-lead business owners:
The Fitness Queen
If you're a fitness coach, personal trainer, or yoga teacher, consider having your branding session in a gym or studio. This not only shows off your expertise but can also help to inspire others to get fit and healthy. If you own your own pilates studio, make use of that space to show your potential clients what it looks like to take a class with you.
The Boss Lady
As a boss lady, you need a location that reflects sophistication and leadership. A chic hotel lobby, an upscale restaurant or a rooftop bar can be the perfect location to capture that powerful image. The sleek design and high-end feel will show off your business prowess and authority. Inviting a client along to model for you would work very well in this type of location.
The Creative Maven
As a creative business owner, you need a location that showcases your artistic vision. Consider having your session in an art gallery or a studio with a bold, colourful background. This will help to show off your creative flair and elevate your brand. Having journalistic images of you creating your thing in your space will attract people who want to work with you.
The Foodie Entrepreneur
If you're a food blogger, a baker, or a chef, having your session in a kitchen or restaurant can be a great option. Showcase your favourite dishes, your kitchen setup, and your culinary skills. And we’ll definitely capture some images of you enjoying your creations!
The Nature Lover
If you’re a life coach and enjoy grounding, having your shoot outdoors is a wonderful option. A beautiful park or forest can provide a perfect backdrop, while a beach or garden can be an ideal setting for a tranquil and calming vibe. Taking a walk with a client will demonstrate to future clients what they can expect during a coaching session, for example.
Remember, your location is a powerful tool to use in your personal branding images. It helps to tell your story and convey your message. The images don’t need to be solely about what you do - they can also portray the business women that you are, and show your clients what you do behind the scenes to ensure that they have a wonderful experience working with you.
So take some time to think about what locations best represent you and your business. Think outside the box, and have fun with it!
A personal branding photoshoot should be an enjoyable experience that highlights your unique talents and skills as a women-lead business owner and expert in your field.