Trends in Branding Photography: What's Hot and What's Not!
If you're wondering how to create visually captivating brand imagery that will elevate your brand, look no further. The tips below will help you to understand the difference between What’s Hot, and What’s Not!
What's Hot:
Bold and Vibrant Colours:
Say goodbye to muted tones and hello to splashes of bold and vibrant colour! Embrace lively hues to grab attention and leave a lasting impression. Think eye-catching colour combinations that exude energy and excitement. I love it when my clients wear boldly patterned clothing for their session!
However, do keep in mind your branding colours. If bright and loud is not your aesthetic, we can design alternative ways to grab that attention.
Authentic and Candid Moments:
Forget stiff and staged poses! Authenticity is in, and capturing candid moments, and genuine expressions create a connection that speaks to your audience. They also create the “like, know and trust” factor that converts followers into loyal clients.
Lifestyle and Storytelling:
Tell your brand story through lifestyle photography. Weaving the narrative that showcases your products and/or services in real-life settings, enables clients to imagine themselves as part of the story.
Minimalism and Negative Space:
Less is more! Clean and minimalist compositions with ample negative space are gaining popularity. They allow the subject to take center stage, drawing the viewer's attention and conveying a sense of sophistication and elegance. They also leave space for you to create graphic tiles in Canva with your imagery and words.
What's Not:
Generic Stock Photos:
Say goodbye to cringe-worthy stock photos that feel impersonal and uninspiring. Rather opt for custom professional photography that captures your unique essence. Create your own image library featuring you, your brand, your products and your story.
Overly Filtered and Heavy Editing:
Excessive filters and heavy-handed editing are falling out of favour. The focus is shifting towards enhancing natural beauty and maintaining authenticity. I edit all imagery using a clean, bright and modern aesthetic.
Static Product Shots:
Static product shots against a plain backdrop are losing their charm. Seek out dynamic ways to showcase your products, such as incorporating lifestyle elements, or capturing them in action.
Traditional Office Settings:
Traditional office settings are outdated. Explore unconventional locations and creative environments to inject personality and create memorable visual narratives. If you have an office or commercial space, we can definitely utilise those in your brand imagery, but we will design a new and different way of showcasing this.
Inauthentic Poses:
Forced poses and awkward stances are not what I do. I favour natural and fluid movements, using my clients natural movements and posing whilst capturing genuine interactions that reflect the real experiences of your clients.
Conclusion:
Trends in branding photography are constantly evolving, reflecting the ever-changing landscape of visual communication.
To make your brand stand out, embrace bold colours, authentic moments, storytelling, and minimalism. Say goodbye to generic stock photos, heavy editing, static product shots, traditional office settings, and inauthentic poses.
Remember, while trends can provide inspiration, it's essential to infuse your unique brand personality and adapt these trends to align with your specific target audience and objectives.
If this has you all fired up to get your new branding imagery done, contact me today!